Independent Insurance Agency · Licensed in Your State

Protection Built Around Your Life — Not a Product.

At Allied Financial we build protection plans around your life — not around a product. We find the right fit from the nation's top A-rated carriers.

No pressure. No jargon. No obligation.
The Merrill family — Allied Financial
30+ A-Rated Carriers
Licensed in Your State
Family-First, Always
Top A-Rated Carriers Licensed in Your State Protection-First, Always
Who We Help

We Work With People Like You

🏠
🏠

Growing Families

You've built something worth protecting. Let's make sure your family is covered if life doesn't go as planned.

🧑‍💼
🧑‍💼

Self-Employed

No employer safety net? We build personal protection that follows you — income, family, and future.

🏖️
🏖️

Pre-Retirees

You've spent decades saving. Let's make sure your retirement income is protected — and as tax-efficient as possible.

What We Offer

Coverage Built Around You

Three core ways we protect families. Not sure which fits? That's exactly what your free call is for.

📈
📈

Indexed Universal Life

Lifetime protection plus cash value with upside potential and downside protection — your money isn't in the market.

Learn About IUL
🛡️
🛡️

Term Life

The most coverage for the lowest cost — ideal for protecting your income, mortgage, and kids' future.

Learn About Term
🕊️
🕊️

Final Expense

Affordable whole life that covers funeral and end-of-life costs — so your family never gets the bill.

Learn About Final Expense
30+

A-Rated Insurers in One Place

We're independent, so we shop the nation's top carriers to find the one that fits you — not the other way around.

AmericoTransamericaMutual of OmahaForestersCorebridgeNational Life GroupFidelity & Guaranty
How It Works

Getting Covered
Shouldn't Be Complicated

1

Tell Us Your Situation

Book a free call. We listen first — no scripts, no pressure.

2

We Find Your Best Option

We shop the nation's top A-rated carriers and bring you the strategy that fits your life and your budget.

3

You Get Protected

We handle the details. You get the peace of mind of knowing your family is covered.

  • Your 401k is taxed when you withdraw it — at whatever rate the government decides.
  • Your savings account is losing value to inflation every year.
  • Your term life insurance expires before your family's need for protection does.

Your Current Strategy Has a Gap

You're working hard, saving where you can, maybe maxing a 401k. But there's a smarter way — and the right plan starts with the right conversation.

Find Your Gap
The Right Plan

Every Plan Is Built Around You

We don't lead with products. We lead with your situation.

🏠

Protect Your Family Now

Straightforward, affordable coverage your family can count on — from day one.

🚒

Built for First Responders

A demanding, high-risk calling deserves coverage that says yes — we shop carriers who protect our protectors.

🧑‍💼

Build While You're Protected

Policies that grow cash value you can access during your lifetime — for retirement, emergencies, or opportunity.

🌅

Complement Your Retirement

Tax-advantaged strategies that work alongside your 401k to reduce what you'll owe later.

❤️

Living Benefits

Coverage that can pay YOU if a critical illness strikes — not just your family after you're gone.

Proof

Real Families. Real Plans. Real Results.

A young father came to Allied wanting to protect his family. He left with $300,000 in coverage and a plan that builds cash value from month one — money he can access during his lifetime, completely tax-advantaged.

A client in her 40s couldn't qualify for the plan she originally wanted. We pivoted, found the right carrier for her situation, and made sure her family was protected anyway. That's what independence means.

Rustin Merrill, Founder of Allied Financial
Why Independent Matters
"I'm not locked into any one company's products — which means I can always put your family first."

I started Allied because too many families were either underinsured or overpaying. If something's a great fit, I'll tell you. If it isn't, I'll tell you that too — and we'll find what is.

— Rustin Merrill Founder & Licensed Producer · Serving families nationwide

Let's Find the Right Plan for Your Family.

Book a free strategy call. No scripts. No pressure. Just clarity on what protection looks like for your life.

Book My Free Strategy Call
Allied Financial logo
Allied FinancialPROTECT TODAY. BUILD TOMORROW.

Where We Serve

Serving families nationwide